I’d Link to That

Unofficial U.S. Navy Information and Resource Training Site

In 2001, Ensign Kelly Beamsley had a crazy idea. He decided to be a Navy Reserve recruiter in Fort Worth, Texas. But bringing a member into the Navy, he quickly realized, was the easy part. The hard part was what he could now do to support this member.


Most people do not know the plight of the Navy Reservist. Especially for new accessions who have never been on active duty before. And where do you go for answers? Yes, Navy Operational Support Centers (NOSC) / Navy Reserve Centers (NRC) exist all over the world to help ease transitions and keep Sailors on track, but with so many people to support, the Sailor has to be able to find answers on their own if and when possible. And where do you even begin?

“The light bulb moment, being new to the reserves; simply wanting to know the ins and outs of the organization,” said Beamsley, now a Lieutenant Commander. “My simple mindset was, how do I get stuff done, and where do I go to accomplish these tasks?”

There was website after website Beamsley could turn to for answers. And that was the problem. It was like the fourth Law of Motion. For every question, there is a website and two more questions. So Beamsley decided to do something about it.

He developed a one-stop resource page for all things Navy. The website www.kellybeamsley.com has become a Reservist’s best friend.

The website features a top nine most frequently visited websites, complete with links. Below that in alphabetical order is every single resource website the Navy has to offer. The site also contains pay charts, Evaluation, and Fitrep tips, award writing resources, family care plan help, DTS instructions and links to ‘how-to’ videos, and much more.

“When I first started in 2001, I had no clue about search engines,” said Beamsley. “My simple dissemination method was word of mouth through recruiters – 90 out of 100 Officer Recruiters use the site & prior DCO applicants.”

Around 2007 Beamsley simplified the site from about 140 Web pages, (he initially included a lot of recruiting pages) down to just one resource page. From April 2014 to April 2015 the site had gotten 1,135,405 visits. Divide that by 365 and the site gets about 3,113 per day.

“It’s pretty cool,” said Beamsley. “I helped more than 3,000 people get somewhere. I guess I can check the box in having helped your shipmate today. From a business perspective, this is pure value-added.”

It has taken 14 years of fine-tuning for the website to be what it is today. At this point maintenance takes five minutes or less depending on what needs updating; changing a link, adding a reference, that sort of thing, easy. If there is something that requires research, well, it could take an hour or more.

And time isn’t the only thing Beamsley spends on the site. He spends money as well. Domain names and hosts cost money. Total expense minus labor runs Beamsley about $7 a month.

“For about $7 a month, I can help 94,700 visitors get somewhere unknown, or help them get to a site quicker in the Navy system,” said Beamsley.

Link to KellyBeamsley.com

And for most Reserve Sailors, the resource has been worth its weight in gold. “The feedback I’ve gotten has been positive,” said Beamsley. “From the simple email/blog comments thanking me for making life easier in the Navy; to walking around Afghanistan and someone reading my name tag and saying… Hey! You helped me get my DCO Commission! My response is always the same, ‘AWESOME, I am glad I could be of service to you!'”

Beamsley calls himself an information pusher and says he loves that he can support more people in a day through the website than most people can support in their entire career.

“In addition, I get a kick out of knowing that when the entire Navy Reserve SharePoint site went down, my site was the only website pointing to critical Navy website infrastructure … it was a proud day because my site was the backup site supporting all Navy Reserves during that time.”

The only help Beamsley gets with the site is through feedback. The rest is all him.

“If I can help just one person stop beating their head into a wall trying to complete a Navy IT task … Mission Complete.”

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